Research. Test. Analyze. Educate.
Gaining a basic understanding of digital marketing has become critical for most businesses. The digital marketing industry continues to undergo almost constant changes –meaning that some of the tactics that may have worked in the past no longer do. These changes also present new opportunities to gain market share and grow your business that did not previously exist.
While there are no shortage of articles and advisors explaining and recommending tactics, at WebMo, we believe in testing. Using the scientific method, we conduct over 50 research projects a year to validate what works and what does not.
We share the results of our tests through articles, education workshops, our newsletter and by frequently guest speaking at business groups like the Arizona Small business association, the Small Business development Center and many others.
Education is the first step towards creating a digital marketing strategy for your business.