On-page SEO:
All of the things “on the page” of your website we can directly control to send better signals to search engines. This includes title tags, headlines, meta descriptions, content quality, content quantity, content uniqueness, nav menus, internal linking, and more.
Off-page SEO:
All of the things “off the page” or outside of your website that we usually have indirect control over. This includes links from quality directory sites, social review profiles, mentions of your brand name in reputable news sites, backlink quantity and quality, searches of your brand name in search engines, and more.
GBP:
Google Business Profiles have become so integral to local SEO success that we now treat them as their own category of local SEO work. Optimizations inside a GBP include category selection, category ranking, photo quantity and quality, business name optimization, service area selection, GBP products, Q&A, attribute selection, Google Maps edit management, and more.
Technical SEO:
Optimizations that we usually have direct control over on the website, but they have more to do with how and how well the website works, rather than what is literally “on the page”. Optimizations include Core Web Vitals improvements, mobile responsiveness, UX improvements, information architecture, HTTP response code troubleshooting, SSL and HSTS configuration, image compression, third-party JavaScript offloading, and more.