All of the things “on the page” of your website we can directly control to send better signals to search engines. This includes title tags, headlines, meta descriptions, content quality, content quantity, content uniqueness, nav menus, internal linking, and more.
All of the things “off the page” or outside of your website that we usually have indirect control over. This includes links from quality directory sites, social review profiles, mentions of your brand name in reputable news sites, backlink quantity and quality, searches of your brand name in search engines, and more.
Google Business Profiles have become so integral to local SEO success that we now treat them as their own category of local SEO work. Optimizations inside a GBP include category selection, category ranking, photo quantity and quality, business name optimization, service area selection, GBP products, Q&A, attribute selection, Google Maps edit management, and more.