At WebMO our goal is to drive the maximum amount of targeted new customer web traffic to your company’s website within your defined budget. We do this by increasing your visibility when search results are displayed by search engines running on computers and mobile devices and also by increasing the likelihood that a potential new customer clicks on your result.
Experienced web marketers know that there is no “one size fits all” solution to accomplish your online visibility goals. Every campaign starts with an extensive amount of research into your industry and market. The first part of that research is the Web Marketing Report contained in this proposal.
Once our research is complete, we produce a customized plan that is specific to your business and goals. Based on that plan, a typical SEO project will involve a combination of the following tactics.
Many websites are held back in the rankings because they were not designed to conform to Google’s constantly changing ranking algorithm. Early on in our process, we will likely need to make some technical changes to your website. These are not typically things that would be noticed visually but are more to do with how your site was put together behind the scenes.
Backlinks or incoming links are references to your business on other websites that include a “link” for someone to click to get to your website. The number of backlinks is one indication of the popularity or importance of your website and can be a significant factor in your online ranking. The WebMO team identifies the most valuable links and obtains them on your behalf.
As part of our SEO management we will be claiming and enhancing the dozens of online citations and directories that contain information about your business. Unlike other services, we manually claim these directories and listings in your name. We also make sure that all of the important company information is accurate and consistent in each listing.
97% of consumers now read online reviews and star rating is the number one factor used by them to judge a business. For many businesses, a review management strategy that conforms to the guidelines of the major review sites can play a big part in generating more quality leads from online search. Once our team has helped you claim and enhance your listings, we will work with you to develop a social review strategy that’s appropriate for your business and industry. We also report any negative reviews and offer assistance in dealing with them.
Reports that show changes in rank are important but WebMO reports also contain work logs and a narrative analysis of your campaign that adds valuable detail and insight into your progress. Your report will outline the achievements and also point out challenges and next steps. In addition to our reporting, we are always available to answer questions, and address any concerns you may have.
Press releases are a highly effective way to create a strong and diverse online presence for your company. WebMO uses a national wire service that feeds your press release to hundreds of online news services.
Photos and Videos are an important part of most SEO strategies. YouTube has become the 2nd most popular search engine as people often use it as a source to gather information via informational videos. Company photos and videos can also be published on many websites and provide backlinks that generate traffic to your site.
Sites like Yelp, City search, Local, Yellow Book and many others are playing an increasingly larger role in effecting your online visibility. These sites will be claimed on your behalf and properly enhanced to ensure the best results.
Depending on your industry, you may need to enhance your presence on social sites like Facebook, Linkedin, Instagram, Twitter and others. The WebMO team will help with this process and make specific recommendations for your company’s best social strategy.
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