Social media provides the opportunity to build brand awareness, transmit messages to key audiences, and drive website traffic at very low cost, therefore offering big returns through more leads and prospects which in turn promote sales and revenue. Effective social media marketing takes quality and consistency over time to build interest and a following.
Facebook has introduced some new options that allow a business or group to reach a targeted audience that is outside their current “likes” base.
Boosted posts are normal Page posts which get additional paid reach. Like all of your posts, your boosted content appears in your fans’ News Feed, but also appears to Facebook users that you can you select based on specific demographics. Facebook allows for the gathering of a number of engagement metrics (including website visits) so much like Adwords, this system is testable and trackable so that an ROI can be determined. Results are tracked in the form of “likes”, shares & website visits
Google My Business
Google My Business is a dashboard that businesses can use to manage their Google-related online presence. It allows you to edit and add information about your business that is used in Google’s organic search, maps and other Google properties. It also lets you share news and updates with your customers and respond to customer reviews.
Potential customers are relying on online reviews more than ever and managing your online reputation is an important part of social media management.
If you want to learn more about social media management or web marketing, contact us today.
