What We Do
Thank you for considering WebMO for your web marketing services. At WebMO our goal is to drive the maximum amount of targeted new customer web traffic to your company’s website within your defined budget. We do this by increasing your visibility when search results are displayed by search engines running on computers and mobile devices and also by increasing the likelihood that a potential new customer clicks on your result.
Keyword and competition research
Experienced web marketers know that there is no “one size fits all” solution to accomplish your online visibility goals. Every campaign starts with an extensive amount of research into your industry and market. The first part of that research is the Web Marketing Report contained in this proposal.
Once our research is complete, we produce a customized plan that is specific to your business and goals. Based on that plan, a typical SEO project will involve a combination of the following tactics.
On page Technical work
Many websites are held back in the rankings because they were not designed to conform to Google’s constantly changing ranking algorithm. Early on in our process, we will likely need to make some technical changes to your website. These are not typically things that would be noticed visually but are more to do with how your site was put together behind the scenes.
Backlinks or incoming links are references to your business on other websites that include a “link” for someone to click to get to your website. The number of backlinks is one indication of the popularity or importance of your website and can be a significant factor in your online ranking. The WebMO team identifies the most valuable links and obtains them on your behalf.
Article creation and marketing
Article creation and marketing involves writing helpful, industry relevant articles and then working with owners of high traffic websites to publish them. This can result in direct traffic to your website and also helps establish your company as an expert in your field.
Press Release creation and distribution
Press releases are a highly effective way to create a strong and diverse online presence for your company. WebMO uses a national wire service that feeds your press release to hundreds of online news services.
Social local reviews sites
Sites like Yelp, City search, Local, Yellow Book and many others are playing an increasingly larger role in effecting your online visibility. These sites will be claimed on your behalf and properly enhanced to ensure the best results.
Depending on your industry, you may need to enhance your presence on social sites like Google+ and Facebook. The WebMO team will help with this process and make specific recommendations for your company’s best social strategy.
Citations and directories
As part of our SEO work we will be claiming and enhancing the dozens of online citations and directories that contain information about your business. Unlike other services, we manually claim these directories and listings in your name. We also make sure that all of the important company information is accurate and consistent in each listing.
Video and Photos
Photos and Videos are an important part of most SEO strategies. YouTube has become the 2nd most popular search engine as people often use it as a source to gather information via informational videos. Company photos and videos can also be published on many websites and provide backlinks that generate traffic to your site.
Customer Review Monitoring & Management
Positive reviews from customers that have had experienced great service from your company not only help with your ranking but will also have an impact on the number of people that decide to work with you for the first time. Once we have claimed and enhanced your listings we will work with you to encourage your happy customers to go online and share their experiences. We also report any negative reviews and offer assistance in dealing with them.
Reports that show changes in rank are important but WebMO reports also contain work logs and a narrative analysis of your campaign that adds valuable detail and insight into your progress. Your report will outline the achievements and also point out challenges and next steps. In addition to our reporting, we are always available to answer questions, and address any concerns you may have.